Client
Amazon Basics is one of Amazon.com's private label brands, featuring product lines that span electronics, sports gear, kitchen wares, household essentials, and more.
Goal
Develop a consistent photography style and packaging line that effectively conveys the brand tenets of Amazon Basics; simple, accessible, and practical.
Role
• Art Director
CONTRIBUTIONs
• Photo Art Direction
• Brand Development
• Visual Identity (GSM)
• Web Design
• Print Production
• Marketing Campaigns
Team
• Art Director
• Merchandiser
