KEVIN COX DESIGN
1137239_Events_Onsite_YearEndDeals_Shot1Hero_GW_0087_MAIN_V2_R.jpg

YEAR-END DEALS

1137239_Events_Onsite_YearEndDeals_Shot1Hero_GW_0087_MAIN_V2_R.jpg
1137239_Events_Onsite_YearEndDeals_Shot2Electronics_0162_MAIN_V2_R.jpg
1137239_Events_Onsite_YearEndDeals_Shot6Fashion_0233_MAIN_V2_R.jpg
1137239_Events_Onsite_YearEndDeals_Shot4HomeEntertainment_0201_MAIN_V2_R.jpg
1137239_Events_Onsite_YearEndDeals_Shot5Home_0176_MAIN_V2_R.jpg
1137239_Events_Onsite_YearEndDeals_Shot3Kitchen_0215_ALT_V2_R.jpg
1137239_Events_Onsite_YearEndDeals_Shot7ToysandGames_0258_MAIN_V2_R.jpg

Photo Sketch Mocks

yed_sketch_hero.jpg
yed_sketch_electronics.jpg
yed_sketch_fashion.jpg
yed_sketch_home-entertainment.jpg
yed_sketch_home.jpg
yed_sketch_kitchen.jpg
yed_sketch_toys-games.jpg

Client

Amazon.com is the world's largest online retailer. Their goal is to be Earth's most customer-centric company; thus, they hold a high bar for seasonal and/or holiday promotional experiences.

Goal

Approached as a conceptual “hunt” for year-end deals, representative products from priority categories are styled together and painted in a monochromatic palette to represent the breadth of categories in the sale, without displaying specific brands or models.

Role

• Art Director

CONTRIBUTIONs

• Concept Development
• Photo Shoot Art Direction

Team

• Art Director
• Photographer
• Graphic Designer
• Merchandiser