KEVIN COX DESIGN
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AMAZON BASICS

Product Photography

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Holiday Photography

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Packaging

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Client

Amazon Basics is one of Amazon.com's private label brands, featuring product lines that span electronics, sports gear, kitchen wares, household essentials, and more.

Goal

Develop a consistent photography style and packaging line that effectively conveys the brand tenets of Amazon Basics; simple, accessible, and practical.

Role

• Art Director

CONTRIBUTIONs

• Photo Art Direction
• Brand Development
• Visual Identity (GSM)
• Web Design
• Print Production
• Marketing Campaigns

Team

• Art Director
• Merchandiser