Creative brief

Please fill out the questionnaire below to better help me understand the needs of your business for our current project.

If you find a prompt particularly confusing, feel free to leave it blank and we can address it together at a later time.

Thanks!

Name

First Name

Last Name

Email Address

Phone Number

Preferred method of communication?

Best time to contact you?

Business Name

Project

Why does your business exist, and how did it come to be?

How will your business change in 5, 10, and 20 years from now?

Who are your target, secondary, and fall-back audiences?

What are the largest challenges you face as a business?

What makes you better than your competitors?

What is our main goal/objective for this project?

If you could send ONE message to your target audience, what would it be?

What should the overall tone of your business sound like?

Are there any other companies, related to your field or not, whose branding and/or website you admire?

What attributes of you as a person would you like to carry over to your business?

Which attributes would you NOT like to carry over to your business?

What colors, shapes, finishes, and/or patterns might represent your brand?

What textures, scents, or tastes might represent your business?

What ambience, sounds, or music might represent your business?

If your business was a person, what products would it use?

What would be your business' favorite foods, activities, books, and/or movies?

BRANDING QUESTIONNAIRE